WHO'S TAKING OVER THE MAIN STAGE?
MASTER SHORTIE
This self-made emcee took ’09 by storm with his acclaimed debut ‘ADHD’ and hasn’t looked back since. A poster boy for the UK’s progressive underground music scene, Master Shortie will be on centre stage to bring you more of that next level, 80s tinged electro-hop.
- Check out Master Shortie's full profile here.
- Follow Master Shortie on Twitter here.
- Visit Master Shortie's Facebook Group here.
- Catch Master Shortie on Myspace.
* Master Shortie appears by arrangement with Primary Talent International
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DEVLIN
Dagenham's deepest lyricist has taken his tales from the hood far beyond the city limits, with the help of Channel AKA anthem ‘London City’ and the stadium rocking ‘Giant’. Armed with gritty street narratives and a relentless flow, the 20-year-old emcee is rapidly becoming one of the underground grime scene’s emerging stars.
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PRINCESS NYAH
Fashion designer by day, funky house diva by night, Princess Nyah has been carving out a niche for herself with club anthems like 'Frontline', ‘Big Boys’ and collabos with kings of the funky scene, such as Donaeo. Get ready to skank out!
- Visit Princess Nyah's official website here.
- Check out Princess Nyah's Facebook Group here.
- Follow Princess Nyah on Twitter here.
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SCORCHER
Whether serving up club bangers like ‘I Know’ and ‘Lipsin’ T’ing’, dropping back-to-back bars with lyrical titan Wretch 32, or stepping behind the boards to serve up thunderous beats, Scorcher delivers. Catch the Dark Knight live in action.
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MZ BRATT
2010 will mark the year that Mz Bratt came of age. Having earned her stripes as a lyricist, she switched the style up and shared a more playful persona. The resulting singles ‘Who Do You Think You Are’ and ‘I Like You’ had the media buzzing about her sassy swagger, versatile flows and a certain Griminal feature.
- Check out Mz Bratt's full profile here.
- Visit Mz Bratt's Facebook Group here.
- Follow Mz Bratt on Twitter here.
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NY
The original R&G songstress laid the foundations for the current crop of UK leading ladies, with her legendary ‘Split Endz’ mixtape series. A gifted songwriter with an angelic tone, Ny adds a touch of class to the line up.
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UD VOCAL COLLECTIVE
UDVC is a vocal group with a difference. Over the past few years, the collective has performed with everyone from Chipmunk, Wretch32, Ny and Bashy; headlined The Remix Choir and rocked festivals from Rise to The Mayor’s Show in Newham. Nuff said.
* NOTE: Industry Takeover Artist Showcase is part of the All-Dayer program. Attendees who arrive later than 4pm will not be guaranteed entry.
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INDUSTRY TAKEOVER LINKS
Get to know about all the performances, open mics, seminars, activities and special offers at this year's essential music industry event.

