Former editor of Urban Development, Sian Anderson, gives us her top ten tips to stealing her job as editor….
1. Have a style guide
Having a style guide written up is important for you and for your contributors. If you know the guidelines and style for your site (and it’s consistent) the public will pick up on that and find your site more reliable.
2. Have an editorial schedule
Plan out on in advance when content will be uploaded and what that content will be. That way the public become familiar with what they can expect on your website and when they can expect it.
Be on competitive sites all the time looking at what they’re doing and what they’re covering to ensure you’re not covering content in the same way as they are, to ensure you’re staying unique and also to pick up on content you might have missed
4. Learn to sub
As editor you need to be able to look at an article and spot the mistakes, whether it’s punctuation, grammar, structure or just a typo, you need to be able to pick up on it, and quickly.
5. Find contributors
It’s impossible to be able to see hear and absorb everything that goes on without being online 24/7. Find other people who are writers on the circuit or upcoming writers.
Make sure you’re in contact with your writers and helping them to improve their writing. Better writers for the site = better content for you
7. Find angles
Sometimes you’ll like something but it won’t fit into your style guide. Find different angles for each piece so you’re still sticking to your styleguide but you’re not saying the same old stuff.
8. Think outside the box
Don’t just cover what everyone else is covering. Think outside the box about what your readers would like, who they want to hear about, what content they want to read. Be unique and always stick to your unique selling point
9. Plug plug plug
Make sure your social networking sites reflect the content on your website. This will boost your readers and hits.
Have Google Analytics on your site so you can track traffic. This is useful for coming up with editorial plans. That way you can see what people are reading on your site and what tags are working then sync your weekly content to that information.